In early 1970s North America, the Panasonic brand carried connotations of "discount consumer junk," so the Technics sub-brand was created to market more high-end gear to stereo component dealers.
The Technics brand was spun off by Matsushita as a way to break into the then-lucrative midrange stereo component market dominated by Pioneer, Sansui, Onkyo and Marantz. The National branding lasted longest in USA on tape recorder accessories like microphones. The National Panasonic thing was odd: early Panasonic products sold in USA had both logos, with the National branding slowly removed as the 70s progressed. By the early 1980s, Quasar was primarily used to sell discounted versions of Panasonic VHS VCRs, along with the Magnavox brand which Panasonic also used for VCRs. Panasonic & Quasar TVs would be comparable to Buick & Chevy automobiles. Quasar quickly became just a slightly discounted twin sister of Panasonic, with the same product line in slightly different cosmetic styles. One of the key turning points was Matsushita (Panasonic) buyout of unprofitable Quasar from Motorola, as a clever ploy to get around USA import restrictions on Japanese televisions (which were gutting the US brands). The mid-1970s was the beginning of steep decline in USA consumer products mfring.
#Quasar vcrs tv#
Those of us old enough might remember the advertisements highlighting the "Quasar by Motorola' TV with "works in a drawer" design (in those days TVs needed frequent repair: this Motorola feature made most of the electronics easily replaceable without dismantling the TV or dragging it to a repair shop). Quasar began as a brand name for television sets mfrd by Motorola in the USA.
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